During my time at Whitezip as a graphic designer, I worked closely with my team to deliver approximately 40 banners per month for social media and PPC ads. These designs included static and programmatic banners to promote the company's brands and feature games. My primary goal was to engage and entice players to check the brands and ultimately register and play the games. To achieve this, I leveraged my expertise in graphic design, 3D modelling, branding and digital marketing to create visually stunning banners that communicated the desired message effectively. By selecting visually captivating images and designing typography layouts, I was able to contribute to the company's marketing success and enhanced its brand identity. Below is a selection of the banner designs.